LUCID FC

BRAND & MARKETING DESIGNER

Key Deliverables: Event flyers, product ads, social media graphics, and monthly content calendar.

MARKETING STRATEGY

I joined Lucid FC as a design intern and was brought on as their in-house graphic designer within the first month. My focus was on driving foot traffic to the retail store. To do that, we built out a calendar of weekly events, and I was responsible for designing all promotional materials to support them. This included event flyers, product advertisements highlighting the brands and offerings available in store, and a monthly events post I implemented to give customers a consistent reference point for what was coming up. All of the design work stayed true to the brand, colorful, bold, and rooted in the streetwear identity Lucid FC had already established.

EVENT FLYERS

Every event flyer was designed around the activity itself, pulling the concept and the visuals directly from what the event was about. Each release came as a two-part set , the flyer and an accompanying informational slide that provided additional details about the event. No two flyers were the same deliberately as it reflected the creativity and versatility that streetwear culture is built on.

PRODUCT ADS

Product ads were designed to spotlight the range of exclusive items available in store, including perfumes, independent streetwear brands, magazines, and more. Each ad took its visual direction from the product and brand it was featuring, keeping the work specific rather than generic and giving each product its own moment.

EVENT SPOTLIGHT

For Valentine's Day, I curated an in-store experiential activation built around a fill-in-the-blank love poem concept. I designed and produced the templates, which were set up as a writing station inside the store for a full week, inviting customers to write something for themselves, a partner, or a friend. The activation ran alongside the launch of Lucid FC's Valentine's Day collection, and the letter designs incorporated elements from the drop itself to keep everything connected and on brand.